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Tag Archives: direct mail
Odds are, if you are a retailer, you are already trying to drive traffic to your website to place orders. Adding a QR Code to your mailing pieces simply adds one more way to direct customers there. And now, through August 31st, it can also garner you a 2% discount from the USPS. The discount […]
Recently we discussed the personalized targeting capabilities of variable data printing in direct marketing. But what about those times when you simply don’t have a database established yet? The United States Postal Service is offering a new service that allows you to reach every customer in a chosen area without having the street addresses or […]
As marketing options continue to increase, the number of messages consumers receive each day is reaching critical mass. How can you stand out in this crowded field? Surprisingly, the best answer might be direct mail. This “old school” approach is actually favored by U.S. consumers, according to a recent survey by Epsilon Targeting. Not only […]